Online fundraising is a critical function for modern political campaigns. Not only is the revenue it generates for your campaign an essential source of funding, it also represents the culmination of an engagement ladder that carries a voter from awareness to support.
The reason I spend so much time talking about online fundraising programs for campaigns is that it means you’re building all of the components for a successful digital program in general. For first-time candidates or ‘experienced’ operatives new to the world of online fundraising, it can seem like there’s a secret recipe for success.
The knowledge you need to build a successful online fundraising program is available to you. Here are some resources to get you started.
The Official WinRed Guide To Online Fundraising
This eBook from the team at WinRed walks you through the basics of building and growing your digital fundraising program. You’ll also get the inside scoop on how to use WinRed’s features to generate up to 40% more revenue.
Online Course: How to Raise Your Campaign’s
In this online course, I walk you through setting up an online fundraising program from start to finish. Once you raise $1,000 online, you’ll have a repeatable process you can work over and over again.
Leadership Institute Trainings
The Leadership Institute offers training in-person around the country and online for a variety of topics, including digital campaigning and online fundraising. LI is the premiere training organization for grassroots conservatives and they’re always updating their offerings to the latest developments in strategy and tactics.
Republican State Leadership Committee Trainings
If you’re a state legislator or candidate, speak with your state caucus’ leadership to learn about upcoming opportunities provided by RSLC. The RSLC provides trainings and events specifically for state level candidates around the country.
Bonus: WinRed Starter Kit
We’ve just released this new WinRed Starter Kit that gives you everything you need to get started with online fundraising today. Click here to download it for free.
Online fundraising presents unique challenges for campaigns because it combines the messaging used to convert donors with the technical aspects of ecommerce and email. These resources will help you get up to speed quickly and – even if you use an agency – will make you a better partner.