Successful campaigns rely on help from supporters volunteering time, talent, and resources. With your online campaign more critical than ever, it’s important to invite your most dedicated offline volunteers online with simple, easy actions. Similarly, inviting your online supporters to do more helps focus their efforts.
Beyond just signing up for updates and following on social media, these online actions translate into real impact and will help your campaign take advantage of the algorithms guiding campaigns.
Here are five things you should ask your supporters to do to help your online campaign.
Share Your Mobile Number
From email to social media to postal mail, it may seem like you have plenty of ways to get in touch with your supporters, but having their mobile number enables you to text and call them. No algorithm or spam filter will get in your way and communication is instant.
Also ask them to opt-in to receive text messages from your campaign via your short code or form.
Turn On Twitter Notifications
In addition to following your campaign on Twitter, ask your most engaged supporters to turn on mobile push notifications for each of your Tweets. Then explain that retweeting or liking each post helps your Tweets reach more users.
Set Facebook Follow Settings to “See First”
Just liking a page on Facebook isn’t enough to ensure you regularly receive updates. Show your supporters how to adjust their settings for your campaign’s page to “See First” and get notifications:
Encourage them to interact with your posts as well. This engagement is an important signal for the news feed algorithm and will help naturally boost it to more Facebook users.
Move Emails to Primary Tab
For supporters who use Gmail, it’s likely your campaign’s emails are placed in the Promotions tab – if they make it past the spam folder. Invite them to move emails from your campaign to the primary tab so they never miss one.
Your supporters can also help boost your email program by clicking on links in emails from your campaign.
Make a $5 Donation
Even if your supporter is going to volunteer hours of time to your campaign, earnestly invite them to make an online donation of any amount. Explain to them that grassroots fundraising – the total number of donors a campaign has – is increasingly important to modern campaigns, both in terms of party support and media coverage.
Inviting your supporters to take each of these actions not only helps your campaign, but advances them up the engagement ladder.