Social media is the predominant forum for most day-to-day political communications. Consistent content creation is essential to your success and your campaign needs the right tools to affordably and quickly produce the necessary volume.
If you’re serious about growing your online audience, that means 7-10 Tweets, 3-5 Facebook posts, and 1-2 Instagram posts every day. These tools will help you create the content you need to fill your social media calendar.
You don’t need expensive graphic design software from Adobe to create graphics for social media. In fact, unless you’re an expert, these tools will slow you down and hold you back from producing the quantity of graphics you need.
Canva is an easy-to-use graphic design tool that offers a free plan and thousands of templates for every social media platform. You won’t get lost in learning how to use it and you’ll always be making the correct formats for each social media channel.
If you have a photo to share on social media, Pixelhunter uses artificial intelligence to crop and resize it for every social media platform. That means you never have to manually crop photos or worry about something important getting cut off.
Next, you can use the cropped image on Canva to add designs or text.
Videos are an essential content type for social media and Kapwing gives you all of the tools you need to edit and enhance your videos for social media. Adding captions to your videos ensures that users can understand them even if they have audio on their mobile device or desktop off. Kapwing will even transcribe the audio for you.
You can also resize your video to optimize for every social platform.
Without paid advertising allowed for politics, the only way your campaign can grow its Twitter account is organically. Hypefury’s platform gives you all of the best practices and growth hacks for building your Twitter following.
Tweet scheduling, thread drafting, auto-Retweets, and more are in a single place. This is a tool for Twitter power users.
The key to producing content consistently is having a well-run social media calendar. Social Pilot organizes all of your channels into a single calendar so you can easily see any gaps that need to be filled.
The software also makes it easy to create an evergreen content library and schedule more content.
You need good analytics tools to understand what’s working for your social media audiences. Iconosquare cuts through the noise by surfacing the most relevant social media metrics. If you want your campaign to invest more time and money in social media marketing, these reports will help you build a compelling case.
Your voters are on social media and you’ve got to meet them there. The key to being effective is consistently producing content. These software platforms will give you the powers of a robust digital marketing team for a fraction of the cost.