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Teaching Republicans How to Win Online

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The Digital Campaign Accelerator

A workshop for campaign professionals.

Get guided, hands-on experience building the essential components of a winning digital campaign.

Learn step-by-step how to leverage the full power of digital marketing for your campaign.


The Digital Campaign Accelerator is for anyone who wants to…

Gain essential skills for advancing their career.

In 2021 and beyond, all campaigning is digital. 

Translate cutting-edge digital strategies and tactics to their races.

Give your campaign a leg up on your competition.

Raise more money online

Build a fundraising engine

Reach voters directly, without relying on the media or expensive advertising

Find, reach, and grow your audience.

Run data-driven campaigns

Know how to separate signal from noise by measuring what matters

Win more races

Stay competitive online in the new campaign battleground


Overview

  1. Websites
    Turn your website into the ultimate home base for your entire campaign. 
  2. Email & Online Fundraising
    Build the audience you need to tap into grassroots donations. 
  3. Social Media
    Avoid vanity metrics and execute social strategies that produce results. 
  4. Content Creation
    Develop your campaign’s cornerstone content to attract and retain an engaged audience. 
  5. Data & Analytics
    Measure what matters to make smarter decisions. 
  6. Digital Management & Decision Making
    Get maximum value from your campaign spending.

Format

The Digital Campaign Accelerator is a virtual, cohort-based workshop taking place over six weeks. Each week, we’ll gather for a live, virtual session dedicated to a key digital campaign topic (see Overview). In between each live session, you’ll work on a hands-on self-directed project designed to practice your skills.

Each cohort is limited to no more than 12 participants to facilitate a small, familiar group that’s comfortable asking questions and working together as desired. Live sessions are 90 minutes long. Expect to spend at least 1-2 hours each week working independently on projects – more if you choose.

Schedule

March 2 – April 6
Tuesdays: 8:00 pm – 9:30 pm ET

Session I
Tuesday, March 2, 2021

Session II
Tuesday, March 9, 2021

Session III
Tuesday, March 16, 2021

Session IV
Tuesday, March 23, 2021

Session V
Tuesday, March 30, 2021

Session VI
Tuesday, April 6, 2021

Instructor

Eric Wilson is a political technologist driving innovation and digital transformation. He’s a veteran of numerous campaigns, having led Marco Rubio’s digital team during his 2016 campaign for president, served as digital director of Ed Gillespie’s campaign for Virginia Governor in 2017 and US Senate in 2014, and advised on digital strategy for the National Republican Senatorial Campaign in 2016.

Eric is the managing partner of Startup Caucus, an investment fund and startup accelerator for Republican campaign technology.

Cost

The Digital Campaign Accelerator is $500 per participant.

Apply Now

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