The Digital Campaign Accelerator
A workshop for campaign professionals.
Get guided, hands-on experience building the essential components of a winning digital campaign.
Learn step-by-step how to leverage the full power of digital marketing for your campaign.
The Digital Campaign Accelerator is for anyone who wants to…
Gain essential skills for advancing their career.
In 2021 and beyond, all campaigning is digital.
Translate cutting-edge digital strategies and tactics to their races.
Give your campaign a leg up on your competition.
Raise more money online
Build a fundraising engine
Reach voters directly, without relying on the media or expensive advertising
Find, reach, and grow your audience.
Run data-driven campaigns
Know how to separate signal from noise by measuring what matters
Win more races
Stay competitive online in the new campaign battleground
Overview
- Websites
Turn your website into the ultimate home base for your entire campaign. - Email & Online Fundraising
Build the audience you need to tap into grassroots donations. - Social Media
Avoid vanity metrics and execute social strategies that produce results. - Content Creation
Develop your campaign’s cornerstone content to attract and retain an engaged audience. - Data & Analytics
Measure what matters to make smarter decisions. - Digital Management & Decision Making
Get maximum value from your campaign spending.
Format
The Digital Campaign Accelerator is a virtual, cohort-based workshop taking place over six weeks. Each week, we’ll gather for a live, virtual session dedicated to a key digital campaign topic (see Overview). In between each live session, you’ll work on a hands-on self-directed project designed to practice your skills.
Each cohort is limited to no more than 12 participants to facilitate a small, familiar group that’s comfortable asking questions and working together as desired. Live sessions are 90 minutes long. Expect to spend at least 1-2 hours each week working independently on projects – more if you choose.
Schedule
March 2 – April 6
Tuesdays: 8:00 pm – 9:30 pm ET
Session I
Tuesday, March 2, 2021
Session II
Tuesday, March 9, 2021
Session III
Tuesday, March 16, 2021
Session IV
Tuesday, March 23, 2021
Session V
Tuesday, March 30, 2021
Session VI
Tuesday, April 6, 2021
Instructor
Eric Wilson is a political technologist driving innovation and digital transformation. He’s a veteran of numerous campaigns, having led Marco Rubio’s digital team during his 2016 campaign for president, served as digital director of Ed Gillespie’s campaign for Virginia Governor in 2017 and US Senate in 2014, and advised on digital strategy for the National Republican Senatorial Campaign in 2016.
Eric is the managing partner of Startup Caucus, an investment fund and startup accelerator for Republican campaign technology.
Cost
The Digital Campaign Accelerator is $500 per participant.