How you build your landing page has a significant impact on how effective it is at driving conversions.
How To Write Calls To Action For Campaign Websites, Emails, And Texts That Convert
The words you use to prompt a site visitor, email subscriber, or social media follower to become a supporter – the call to action – are the most important copy for your digital marketing effort.
What An Owned Media Audience Is And Why Your Campaign Needs One
A fully owned media audience means you control the content, the data, and the distribution.
Digital Advertising Metrics Explained For Political Campaigners
When you gain appreciation for the terminology, you’ll be able to look for the metrics that matter and disregard those that don’t.
How To Design An Effective Campaign Logo
From social media to yard signs and TV ads to direct mail, more voters are seeing your campaign’s logo more often.
Inside Tom Cotton for Senate’s Campaign Website Redesign [Interview]
Brandon Howell (Repubclick) and Stewart Crew (Move Strategic) share their insights and lessons learned from redesigning Senator Tom Cotton’s campaign website.