One of the best tools a digital campaigner has in their toolbox is the UTM code, which is a widely used method for encoding URLs.
“If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.”
While your campaign won’t have the resources of a billionaire, there are some takeaways for everyone from the Bloomberg campaign.
Unlike a website or social media post you can edit later, emails can’t be unsent. You have to get them right the first time.
Understanding how to manage technology is now a critical skill for any campaigner.
Whether you realize it or not, algorithms affect your campaign’s success online. But the good news is you don’t have to understand the complicated details behind them to succeed.