An effective social media strategy is key to building a winning online campaign. To be effective you need to pair authentic social engagement with a robust, consistent programming schedule.
There’s more to making this tactic work for you than just building a website.
Here are some important considerations when deciding whether you should use a website builder like Squarespace or Wix rather than hiring a professional to build your website.
Create and distribute content that is valuable, relevant, and consistent to a clearly defined audience to drive action.
As an added bonus, you’ll be implementing a key security feature to protect your campaign from being hacked.
The good news is that not only will following these security best practices protect your supporters, they will improve your online campaign as well.