Campaigns work with a platform like Tatango to secure their six digit short code from phone companies and manage the opt-in process, both of which are required to send at high volume and lower cost.
5 Tactics To Improve Your Campaign’s Facebook Advertising Performance
Recent changes in how Facebook advertising works have had a negative impact on how political campaigns have typically used the platform
How To Get Your Campaign Videos Seen On YouTube
Most campaigns already make use of YouTube to upload and share online videos, but following these tips will help you reach more voters and earn more views.
5 Priorities For Political Campaign Marketing
While it’s easy to get caught up in the various platforms and fads, at its core, effective political campaign marketing online encompasses a few key goals.
How To Incorporate Relational Organizing In Your Online Campaign
Effective campaigns are about reaching the right voter with the right message from the right messenger at the right moment.
Get The Most From An Endorsement For Your Online Campaign
When a discussion about an endorsement takes place, prepare your candidate to make these specific asks and identify the right staff to follow up with.