Petitions and surveys that capture supporters’ email addresses are proven methods for growing your campaign’s email list for online fundraising.
Humans do more to avoid losses than to achieve gains.
To strike the right balance between staying on top of your digital campaign and being overwhelmed with data, every political campaigner should monitor a handful of key metrics.
Eliminating any possibility that someone outside of your target audience sees an ad is the wrong way to target online ads.
To properly target your ads, you first need to know how the targeting works.
“We simply don’t take issues of when as seriously as we take questions of what.”