The more specific and unique your brand is, the more effective it will be in moving supporters to action and driving voters to support you at the ballot.
How To Fix Your Campaign’s Digital Marketing Conversion Funnel
Continuously analyzing and improving your conversion funnel is essential to building an effective digital campaign that drives supporters to take action.
How Political Campaigns Are Using Over-the-top (OTT) Advertising To Reach Voters
Campaigns doing TV advertising need OTT advertising in the mix in order to maximize the overall effectiveness of their media spend.
Everything Political Campaigners Need To Know About AI
Artificial intelligence (AI) is increasingly making headlines, thanks to advancements in technologies such as large language models (LLMs) like ChatGPT and synthetic media like AI-generated images, audio, and video. These technologies have the potential to revolutionize the way we work and communicate, with AI-powered tools that can automate tasks, generate content, and even mimic human […]
Digital Marketing Conversion Funnels Explained For Political Campaigners
Effective digital campaigns are all about driving supporters to take actions like donating, volunteering, sharing on social media, and, ultimately, voting. But fundamentally, how do we make that happen?
How (And Why) Your Campaign Should Use Vertical Videos For Social Media
The good news for campaigns with tight budgets, not much staff, and even less time, is these videos don’t need much editing and can be used on multiple platforms at once.