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A commitment device is any method of tying personal behavior to a consequence.

Teams are at their most effective when there exists as little confusion as possible, and communication and collaboration are the two most effective antidotes.

One of the best tools a digital campaigner has in their toolbox is the UTM code, which is a widely used method for encoding URLs.

“If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.”

While your campaign won’t have the resources of a billionaire, there are some takeaways for everyone from the Bloomberg campaign.

Unlike a website or social media post you can edit later, emails can’t be unsent. You have to get them right the first time.