The first step to getting your campaign’s digital strategy up to speed.
How to Turn Social Media Comments Into Useful Feedback for Your Campaign
Ignore feedback from voters – both positive and negative – at your own peril.
How a Campaign Supporter Becomes a Donor
The journey from supporter to donor can be broken down into three fundamental steps.
Early Online Mistakes Candidates Cannot Afford to Make
Running for political office is hard work from start to finish, but unfortunately, there are many mistakes a candidate can make online before they even launch their campaign that will be difficult to correct as time goes on.
The Only Digital Marketing Metrics Campaigns Should Care About
It’s easy to get overwhelmed with the different metrics coming at you from your email marketing, social media, and website analytics. It’s even easier for agencies to generate bloated reports with a lot of stats that don’t mean much.
When Should Your Campaign Pay for an Email List Rental?
It’s one of the most common questions I’m asked about online fundraising. Should we rent an email list? The question usually comes when a big moment happens for your campaign and you want to make the most of your opportunity.