If the next time you activate your digital campaign is for fundraising ahead of the 2023 Q1 deadline, you’ve made a mistake.
Your campaign asked supporters for a lot over the recent weeks and months. Nobody likes the “friend” who always takes and never gives
The closer a campaign gets to Election Day, the fewer levers they have to pull as TV advertising and mail become locked in, making digital a valuable channel for additional, last minute resources.
The biggest mistake you could make is not preparing accordingly, so familiarize yourself with the rules and plan ahead of time.
Remember that the goal of your digital campaign is the same as your campaign – to get the most votes. Not the most likes, shares, or followers.
The more efficient your approvals process, the more effective your campaign will be overall.