As online platforms continue to make life difficult for political marketers, smart campaigns are increasingly relying on permission-based owned audiences.
What Social Media Networks Should You Campaign With?
Every campaign needs to be active on Facebook and Twitter – those are the bare minimum in 2020 – but what about other networks like LinkedIn, Snapchat, or TikTok?
7 Calls to Action for Your Campaign’s Peer to Peer Texting Program
P2P texts help your campaign cut through the noise and reach voters directly. They’re also a powerful tool in driving your supporters to action.
5 Things Your Supporters Can Do to Help Your Campaign Online
With your online campaign more critical than ever, it’s important to invite your most dedicated offline volunteers online with simple, easy actions.
Online Marketing Blogs and Newsletters Campaigners Should Read to Keep Up to Date on Trends and News
With all of the changes, it’s sometimes difficult to keep up and know what changes affect them. Here are some of the online marketing websites I follow for insights and inspiration.
Understanding Why Online Campaign Tactics Work
Behavioral scientists have identified dozens of cognitive biases and principles that govern human behavior in meaningful and, often, unconscious ways.