With digital content, prolific beats perfect.
How To Get The Most From Your Campaign Launch Video
Announcing your campaign is one of the only times you’ll be in control of timing. After that, it’s deadlines, breaking news, and your opponents setting the agenda.
5 Steps To Create (And Get) Value On Twitter For Your Campaign
Twitter is an incredibly valuable tool for campaigns that use it well, but it rewards users that contribute – rather than extract – value. Follow these strategies for getting the most out of Twitter for your campaign.
Reach Voters Via Podcasts And YouTube As A Guest
Content creators behind podcasts and YouTube videos are always seeking guests to provide value for their audience. Borrowing an audience is the right move when you don’t have the bandwidth to create your own content.
Always Collect These 4 Data Points From Your Campaign’s Supporters
First party data is information collected from a direct relationship with your supporter. The supporter is the one providing you with the data and giving you permission to use it.
What Apple’s No Tracking Setting Means for Campaigns
Early data shows that 96% of users in the U.S. are opting out of tracking. Here’s what that might mean for political advertisers and what you should do about it: