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Don’t be afraid of trying things out because everything is easily reversible, but don’t test out on something important.

Here’s a quick run through of the process I follow when writing an email to ensure it raises as much money as possible.

The bottom line: don’t get discouraged if you don’t see early, immediate online fundraising success.

Only begin a merchandise program for your campaign if you’ve already had success building your online fundraising program and growing your email list. A funny T-shirt design won’t save your campaign if you haven’t been doing the hard work first.

Video is a dynamic medium for you to connect with supporters directly, share your lighter side, and reach more voters.

Running for office is challenging enough, but early on as a candidate (or in the exploration phase), you understand how critical digital marketing is to your campaign.