As online platforms continue to make life difficult for political marketers, smart campaigns are increasingly relying on permission-based owned audiences.
Every campaign needs to be active on Facebook and Twitter – those are the bare minimum in 2020 – but what about other networks like LinkedIn, Snapchat, or TikTok?
P2P texts help your campaign cut through the noise and reach voters directly. They’re also a powerful tool in driving your supporters to action.
With your online campaign more critical than ever, it’s important to invite your most dedicated offline volunteers online with simple, easy actions.
With all of the changes, it’s sometimes difficult to keep up and know what changes affect them. Here are some of the online marketing websites I follow for insights and inspiration.
Behavioral scientists have identified dozens of cognitive biases and principles that govern human behavior in meaningful and, often, unconscious ways.