Social media is mission-critical for campaigns and in order to use it effectively, you must engage with comments – the good, the bad, and the ugly.
6 A/B Tests To Optimize Your Digital Campaign
Running simple, focused A/B tests is a critical tool for boosting your digital campaign’s performance and maximizing your paid media investments.
Creating A Style Guide For Your Political Campaign
Using a style guide is the only way to ensure the experience a voter has is consistent across every aspect of your campaign.
4 Free Digital Cybersecurity Tools That Also Help Your Campaign
Thanks to a unique allowance made possible by the Federal Elections Commission (FEC), federal candidates are eligible to receive free digital security software and services through Defending Digital Campaigns (DDC).
5 Copywriting Tips To Get Campaign Supporters To Take Action
How you say something for your campaign matters as much as – probably more – than what you say.
Short Code Texting Versus Peer-to-Peer Texting – Why Campaigns Need Both
Campaigns work with a platform like Tatango to secure their six digit short code from phone companies and manage the opt-in process, both of which are required to send at high volume and lower cost.