The journey from supporter to donor can be broken down into three fundamental steps.
Running for political office is hard work from start to finish, but unfortunately, there are many mistakes a candidate can make online before they even launch their campaign that will be difficult to correct as time goes on.
It’s easy to get overwhelmed with the different metrics coming at you from your email marketing, social media, and website analytics. It’s even easier for agencies to generate bloated reports with a lot of stats that don’t mean much.
It’s one of the most common questions I’m asked about online fundraising. Should we rent an email list? The question usually comes when a big moment happens for your campaign and you want to make the most of your opportunity.
Every voter you’re trying to reach online day in and day out is also being targeted by companies, organizations, and influencers for their attention. That means your opponents also include Target, Kylie Jenner, and Game of Thrones.
Obviously Buttigieg caught our attention because he’s the exception, but there are some key lessons any campaign can learn from what Buttigieg and his team did to make the most of their moment.