By avoiding these common mistakes, you’ll be well on your way to becoming an email pro.
Metrics are dangerous. Yes, it’s great to get real-time feedback on how your efforts are working, but if you don’t have the right context or understand what’s important, metrics will distract you.
You’re not going to build an email list capable of sustaining your campaign on free efforts alone, but putting these best practices into place will give you some increase, but most importantly, it orients your campaign to a list-building mindset.
Don’t be afraid of trying things out because everything is easily reversible, but don’t test out on something important.
Here’s a quick run through of the process I follow when writing an email to ensure it raises as much money as possible.
The bottom line: don’t get discouraged if you don’t see early, immediate online fundraising success.