You’re not going to build an email list capable of sustaining your campaign on free efforts alone, but putting these best practices into place will give you some increase, but most importantly, it orients your campaign to a list-building mindset.
Don’t be afraid of trying things out because everything is easily reversible, but don’t test out on something important.
Here’s a quick run through of the process I follow when writing an email to ensure it raises as much money as possible.
The bottom line: don’t get discouraged if you don’t see early, immediate online fundraising success.
Only begin a merchandise program for your campaign if you’ve already had success building your online fundraising program and growing your email list. A funny T-shirt design won’t save your campaign if you haven’t been doing the hard work first.
Video is a dynamic medium for you to connect with supporters directly, share your lighter side, and reach more voters.