The good news is that not only will following these security best practices protect your supporters, they will improve your online campaign as well.
Here are four things campaigners need to do in response to restrictions on political advertising.
46% of social media users say they are “worn out” by political posts and discussions on social media.
As an incumbent, your main advantage is time. Don’t squander it by failing to put critical digital campaign infrastructure in place.
Offline campaign events, like meets and greets, grassroots fundraisers, roundtables, and rallies are major opportunities for gathering data about supporters and improving your online marketing efforts.
Digital marketing’s greatest advantage is that you can measure just about everything, but that’s also a challenge because it’s easy to be overwhelmed by the data you receive. You want to keep your digital program on track and your vendors accountable, so it’s imperative you know how to read their reports.