Email, social media, and the web are inseparable from modern campaigning.
Most problems with volunteer pages can be solved by thinking like a supporter. What prompts them to seek out the volunteer page? How do they discover it? What do they want to get out of visiting the page? How are you greeting them?
The internet has made it possible for anyone to build a community around compelling content and voters expect the same from their politicians.
The right CRM for your political campaign is the one you and your team will actually use. The software is only as good as the data it retains.
Rather than simply checking the box with a basic Issues page, savvy campaigns will think strategically about the value they can generate – and capture – with their issue and policy content.
From websites and email to design and data, a lot of responsibilities fall under the “digital” heading.