In the final weeks before an election, campaigns should devote significant budget to Google Search ads as voters turn to the search engine for last-minute research.
Effective campaigns make the most of these events by focusing on the goals of winning votes, earning attention, raising money, and upsetting your opponent.
With TV budgets fully funded, no time to turnaround new mail, and few unhired campaign staff available, options for spending this surplus are limited.
Ensuring your campaign’s website is optimized for appearance on search engines is an investment in digital infrastructure that will bear compounding results all the way until the final vote is cast on Election Day.
All of your social media marketing efforts this cycle have built to this moment, so make sure your supporters are registered to vote and get to the polls.
There simply isn’t enough time to get through your to-do list for a digital campaign when crunch time hits.