Best Practice Digital
Teaching Republicans How to Win Online
The average email subscriber only spends 13 seconds reading an email. To put that in perspective, that’s roughly the equivalent of a NASCAR pit stop, which takes hours of practice and careful …
Continue Reading about 7 Steps for Writing an Effective Fundraising Email →
Every candidate can raise money online. I really believe this because I’ve seen it happen. It’s a common misconception that only high profile and “red meat” candidates can raise money from the …
Continue Reading about What Should You Do If Your Email Program Isn’t Raising Money? →
This Politico story about the Trump campaign’s successful strategy of raising money via merchandise – $456,000 just from plastic straws – may pique your interest in making swag a part of …
Continue Reading about 6 Things You Should Consider Before Launching a Campaign Store →
Video is one of the most important pieces of content your campaign can share online, but too many campaigns stop at simply posting their TV ads on Facebook and call it a day. Video is a …
Continue Reading about 5 Facebook Video Ideas for Your Campaign →
Running for office is challenging enough, but early on as a candidate (or in the exploration phase), you understand how critical digital marketing is to your campaign. You’ll hear a lot about …
Continue Reading about 6 Essentials to Get Your Online Campaign Started →
If I posed the same question about a campaign manager, a communications director, or a political director, the answer would have been an obvious and resounding yes. But why do so many campaigns think …
Continue Reading about Does Your Campaign Need a Digital Director? →
