With campaigns being forced to move entirely online for the foreseeable future, it’s more important than ever that your Twitter strategy is as effective as possible.
Even before campaigns went completely virtual, text messaging was becoming a critical channel for reaching voters in races up and down the ballot.
As campaign events go virtual during the pandemic, what may seem like poor substitutes provide a critical opportunity for campaigns that know how to seize them.
A commitment device is any method of tying personal behavior to a consequence.
Teams are at their most effective when there exists as little confusion as possible, and communication and collaboration are the two most effective antidotes.
One of the best tools a digital campaigner has in their toolbox is the UTM code, which is a widely used method for encoding URLs.