The process is time consuming but essential for any campaign. Even if you aren’t planning on running ads, you should go through the free process.
The better you get to know your own supporters, the more you’ll recognize topics for petitions and surveys that will drive email list building.
Marketing funnels aren’t magic. You must do the work to advance supporters along each stage.
Setting up the proper authentication records takes time and expertise, but it’s a worthwhile investment for increasing the yield of your existing investment in email fundraising.
While texting is a critical tool for fundraising and turnout, P2P also has untapped potential for list building.
Campaigns that build audiences – and build them early – have a superpower that other campaigns that simply pay for attention can’t match.