The more helpful your campaign’s site is with relevant information and content, the more prominent it will appear in search results.
The more specific and unique your brand is, the more effective it will be in moving supporters to action and driving voters to support you at the ballot.
Continuously analyzing and improving your conversion funnel is essential to building an effective digital campaign that drives supporters to take action.
Campaigns doing TV advertising need OTT advertising in the mix in order to maximize the overall effectiveness of their media spend.
Artificial intelligence (AI) is increasingly making headlines, thanks to advancements in technologies such as large language models (LLMs) like ChatGPT and synthetic media like AI-generated images, audio, and video. These technologies have the potential to revolutionize the way we work and communicate, with AI-powered tools that can automate tasks, generate content, and even mimic human […]
Effective digital campaigns are all about driving supporters to take actions like donating, volunteering, sharing on social media, and, ultimately, voting. But fundamentally, how do we make that happen?