Smart campaigns invest time on the front end to automate as many of their conversion funnels as possible to reap more benefits later on.
How to Create a High-Converting Landing Page for Your Campaign’s Petition
You’ve only got a few seconds to guide your supporter from landing on your petition page to converting into a subscriber.
How to Drive Engagement On Campaign Social Media
Here are four strategies for fostering civilized engagement on your campaign’s social media platforms.
How to Create, Launch, and Promote a Petition to Grow Your Campaign’s Email List
Petitions and surveys that capture supporters’ email addresses are proven methods for growing your campaign’s email list for online fundraising.
The Behavioral Science Behind Desperate Campaign Fundraising Emails
Humans do more to avoid losses than to achieve gains.
The 5 Online Marketing Metrics Every Political Campaign Should Monitor
To strike the right balance between staying on top of your digital campaign and being overwhelmed with data, every political campaigner should monitor a handful of key metrics.