Petitions and surveys that capture supporters’ email addresses are proven methods for growing your campaign’s email list for online fundraising.
The Behavioral Science Behind Desperate Campaign Fundraising Emails
Humans do more to avoid losses than to achieve gains.
The 5 Online Marketing Metrics Every Political Campaign Should Monitor
To strike the right balance between staying on top of your digital campaign and being overwhelmed with data, every political campaigner should monitor a handful of key metrics.
How Online Political Ad Targeting Backfires
Eliminating any possibility that someone outside of your target audience sees an ad is the wrong way to target online ads.
Three Methods for Targeting Digital Campaign Ads
To properly target your ads, you first need to know how the targeting works.
The Science of Timing in Digital Strategy
“We simply don’t take issues of when as seriously as we take questions of what.”