Advocating for your digital program is one of the most important responsibilities of a digital director on a campaign or within an organization and it’s a skill set that too often goes under-appreciated.
What Email Metrics Should You Optimize For?
Email providers like Google are always engaged in a cat-and-mouse game to keep spam out of your inbox.
4 Essential Twitter Tactics for Political Campaigns
With campaigns being forced to move entirely online for the foreseeable future, it’s more important than ever that your Twitter strategy is as effective as possible.
Understanding the Two Different Types of Texting Campaigns Need to Use
Even before campaigns went completely virtual, text messaging was becoming a critical channel for reaching voters in races up and down the ballot.
Five Ways to Get the Most from Virtual Campaign Events
As campaign events go virtual during the pandemic, what may seem like poor substitutes provide a critical opportunity for campaigns that know how to seize them.
6 Online Commitment Devices to Drive Action for Your Campaign
A commitment device is any method of tying personal behavior to a consequence.