Campaigns are hard enough without trying to fight your way along without the right tools, which can make all the difference.
How to Be a Good Client
Follow this advice to be a good client that your outside vendors and agencies will be happy to work with.
8 Common Email Mistakes and How Your Campaign Can Avoid Them
By avoiding these common mistakes, you’ll be well on your way to becoming an email pro.
Email Marketing Metrics Explained for Political Campaigns
Metrics are dangerous. Yes, it’s great to get real-time feedback on how your efforts are working, but if you don’t have the right context or understand what’s important, metrics will distract you.
6 Free Ways to Get More Emails on Your Campaign’s List
You’re not going to build an email list capable of sustaining your campaign on free efforts alone, but putting these best practices into place will give you some increase, but most importantly, it orients your campaign to a list-building mindset.
All the “Code” You Need to Know for Your Campaign
Don’t be afraid of trying things out because everything is easily reversible, but don’t test out on something important.