The bottom line: don’t get discouraged if you don’t see early, immediate online fundraising success.
Only begin a merchandise program for your campaign if you’ve already had success building your online fundraising program and growing your email list. A funny T-shirt design won’t save your campaign if you haven’t been doing the hard work first.
Video is a dynamic medium for you to connect with supporters directly, share your lighter side, and reach more voters.
Running for office is challenging enough, but early on as a candidate (or in the exploration phase), you understand how critical digital marketing is to your campaign.
The question becomes one of priorities. Do you want your campaign to communicate effectively with voters online where they’re getting more and more of their political news?
Nobody is expecting you to be a digital campaign expert, but we do want you to listen to people who know what they’re talking about and set the right priorities for your own campaign.