Even if the goals you set are obvious to you, they must be shared with the entire team. If you don’t set your campaign’s priorities, that means staff and vendors will set their own and they might be wrong.
Decoding Facebook’s Latest Political Advertising Changes (November 2021)
The changes affect all advertisers, not just those approved for political advertising.
Follow This Simple Social Media Framework To Build An Engaged Audience
You can follow this framework as closely or as loosely as you want, but your campaign will benefit from the focus of even just going through this as an exercise.
8 Website Terms Every Campaigner Needs To Know – Defined
Don’t get scared away by the jargon surrounding your campaign website. If you don’t understand a term or strategy, ask questions!
Everything You Need To Start A Campaign Podcast
It’s easier than ever to record, host, and share your own podcast. For campaigns that want to get started with podcasting, the key is to establish a clear theme, adhere to a format, and follow a clear schedule.
Three Tips For Promoting Campaign Videos With Email
Instead of only relying on viral distribution from social media and news media, campaigns should also use their email lists to promote videos.