You can follow this framework as closely or as loosely as you want, but your campaign will benefit from the focus of even just going through this as an exercise.
Don’t get scared away by the jargon surrounding your campaign website. If you don’t understand a term or strategy, ask questions!
It’s easier than ever to record, host, and share your own podcast. For campaigns that want to get started with podcasting, the key is to establish a clear theme, adhere to a format, and follow a clear schedule.
Instead of only relying on viral distribution from social media and news media, campaigns should also use their email lists to promote videos.
these budgets seem out of reach to you, don’t worry. Start where you can. The most important thing is that you start.
In digital campaigning, as with real estate, it’s all about “location, location, location.”