Video is a dynamic medium for you to connect with supporters directly, share your lighter side, and reach more voters.
Running for office is challenging enough, but early on as a candidate (or in the exploration phase), you understand how critical digital marketing is to your campaign.
The question becomes one of priorities. Do you want your campaign to communicate effectively with voters online where they’re getting more and more of their political news?
Nobody is expecting you to be a digital campaign expert, but we do want you to listen to people who know what they’re talking about and set the right priorities for your own campaign.
In fact, most of these technology considerations aren’t really about the tools themselves, but rather the mindset behind decision making.
It seems like every time something happens to a campaign the temptation is to leverage the moment to raise money. After all, that’s what you desperately need, right But while it’s true that major events can trigger a spike in donations, that’s not a repeatable, scalable strategy and second, not every supporter is able or […]