Effective digital campaigns are all about driving supporters to take actions like donating, volunteering, sharing on social media, and, ultimately, voting. But fundamentally, how do we make that happen?
How (And Why) Your Campaign Should Use Vertical Videos For Social Media
The good news for campaigns with tight budgets, not much staff, and even less time, is these videos don’t need much editing and can be used on multiple platforms at once.
The Anatomy Of A High-Converting Landing Page
How you build your landing page has a significant impact on how effective it is at driving conversions.
How To Write Calls To Action For Campaign Websites, Emails, And Texts That Convert
The words you use to prompt a site visitor, email subscriber, or social media follower to become a supporter – the call to action – are the most important copy for your digital marketing effort.
14 Blog Post Prompts For Your Campaign Website
Much of the work you’re already doing for a campaign can easily be transformed into a blog post.
What An Owned Media Audience Is And Why Your Campaign Needs One
A fully owned media audience means you control the content, the data, and the distribution.