Teams are at their most effective when there exists as little confusion as possible, and communication and collaboration are the two most effective antidotes.
One of the best tools a digital campaigner has in their toolbox is the UTM code, which is a widely used method for encoding URLs.
“If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.”
While your campaign won’t have the resources of a billionaire, there are some takeaways for everyone from the Bloomberg campaign.
Unlike a website or social media post you can edit later, emails can’t be unsent. You have to get them right the first time.
Understanding how to manage technology is now a critical skill for any campaigner.