Now that the election is over, many people may feel like they can take a break from politics. But as any effective online campaigner knows, the work doesn’t stop when the polls close. In fact, it’s just beginning.
That’s because online campaigns are all about building relationships. And even though the campaign is over, those relationships still need to be nurtured and maintained.
So how can you keep your supporters engaged and active in the days and weeks after the election? Here are three ideas for activating your community during the holiday season.
Support A Local Charity
One great way to engage supporters is by asking them to support a local charity. Many charities are in need of donations this time of year, and by giving back to their community, supporters can feel good about what they’ve accomplished together. Plus, it’s a great way to get people excited about your campaign again post-election!
There are lots of ways to promote this type of donation drive. You can send an email urging people to donate via your website or social media platforms. You can also create graphics or videos highlighting specific charities that could use help this holiday season. It’s also a good way to give back to organizations you visited or highlighted during the campaign.
Have A Clothing Or Food Drive
For a more meaningful, direct impact, your campaign can organize a clothing or food drive that leverages the organization you’ve already built this year. This can also be a part of your holiday party’s “admission fee” – supporters bring donation items to tangibly help those in need in your community.
Host A Service Day
Hosting a community service day is another opportunity to get your supporters involved in helping those in need in a hands-on way. Reach out to organizations and supporters to find out some possibilities. Connecting in person with a shared task also strengthens your relationship with supporters.
Now that the election is over, it’s more important than ever to keep your supporters engaged. The best way to do that is by getting them involved in activities they care about – like supporting a local charity, organizing a clothing or food drive, or hosting a service day. These are all great ways to activate your supporter community and help those in need this holiday season!