Articles Index Eric Wilson – September 26, 2020 Advertising 5 Tactics To Improve Your Campaign’s Facebook Advertising Performance 6 Ways to Effectively Use Location Targeting for Your Campaign Ads Be Prepared For Facebook Political Ad Freeze Period Decoding Facebook’s Latest Political Advertising Changes (November 2021) Digital Advertising Metrics Explained For Political Campaigners Facebook Advertising Custom Audiences Explained How Online Political Ad Targeting Backfires How Political Campaigns Are Using Over-the-top (OTT) Advertising To Reach Voters How To Decode Your Campaign’s Digital Advertising Report How to Get Authorized for Political Ads on Facebook Three Methods for Targeting Digital Campaign Ads Use Selfie Video Facebook Ads To Lower Your Cost Per Click What Apple’s No Tracking Setting Means for Campaigns What Campaigns Should Do While Facebook and Google Pause Political Ads What Facebook’s Pre-Election Political Ad Ban Means for Your Campaign What Your Campaign Should Do About Google’s Advertising Changes Analytics 6 A/B Tests To Optimize Your Digital Campaign 6 Spreadsheet Tricks Every Digital Campaigner Needs To Know Four Post-Campaign Metrics to Review How to Use UTM Codes to Measure Your Online Campaign The 5 Online Marketing Metrics Every Political Campaign Should Monitor The Only Digital Marketing Metrics Campaigns Should Care About Behavioral Science The Behavioral Science Behind Desperate Campaign Fundraising Emails Understanding Why Online Campaign Tactics Work Content 14 Blog Post Prompts For Your Campaign Website 4 Ways To Get Inspiration For Your Campaign’s Digital Content 5 Facebook Video Ideas for Your Campaign 5 Tips For Streamlining Your Digital Campaign Approvals Process Choose The Right Equipment To Create Digital Campaign Content Create Winning Digital Content By Documenting Your Campaign Journey Everything You Need To Start A Campaign Podcast How (And Why) Your Campaign Should Use Vertical Videos For Social Media How To Get The Most From Your Campaign Launch Video How To Get Your Campaign Videos Seen On YouTube Reach Voters Via Podcasts And YouTube As A Guest The Formula for Effective Online Content Why Every Political Campaign Needs A Content Calendar Cybersecurity 4 Free Digital Cybersecurity Tools That Also Help Your Campaign Follow These 6 Steps To Enhance Your Campaign Cybersecurity How To Avoid, Recognize And Thwart Phishing Attacks Data Always Collect These 4 Data Points From Your Campaign’s Supporters See more ... Design Creating A Style Guide For Your Political Campaign How To Design An Effective Campaign Logo Email 5 Things You Should Do To Get Your Email List Ready For Campaign Season 6 Free Ways to Get More Emails on Your Campaign’s List 6 Segments You Should Build for Your Email List 8 Common Email Mistakes and How Your Campaign Can Avoid Them 9 Alternatives to Asking Your Supporters for Money Don’t Hoard Your Email List if You Want it to Grow Everything Campaigners Need To Know About Apple Mail Changes Everything You Should Check Before Hitting ‘Send’ On A Campaign Email Everything You Wanted To Know About Political Email List Rentals But Were Afraid to Ask How and Why You Should Clean Your Campaign’s Email List How to Create a High-Converting Landing Page for Your Campaign’s Petition How to Create, Launch, and Promote a Petition to Grow Your Campaign’s Email List How To Grow Your Campaign Email List On Any Budget How to Improve Campaign Email Deliverability (and Open Rates) with BIMI How To Instantly Improve Your Campaign’s Email Deliverability How To Rehabilitate Your Campaign Email List After Primary Season How to Send Your Campaign Emails for Best Deliverability How to Write Campaign Email Newsletters Supporters Actually Want to Read Send Better Emails That Raise More Money Online For Your Campaign With These 15 Tools Three Tips For Promoting Campaign Videos With Email Engagement 5 Things Your Supporters Can Do to Help Your Campaign Online 6 Ways To Run A More Voter-Friendly Campaign 6 Ways To Thank Your Supporters After The Election How (And Why) You Should Re-Engage Inactive Supporters How To Incorporate Relational Organizing In Your Online Campaign The Ideal Campaign Volunteer Journey From Start To Finish Events Five Ways to Get the Most from Virtual Campaign Events Get The Most From Your Campaign Events Fundraising 4 Resources To Learn More About Online Fundraising for Your Campaign 4 Ways to Keep Donors Engaged Through 2021 (Without Asking for Money) 5 Steps for Troubleshooting Your Online Fundraising Program 6 Fundraising Emails Every Campaign Should Send 6 Things You Should Consider Before Launching a Campaign Store 7 Steps for Writing an Effective Fundraising Email Donation Page Dos And Don’ts Everything You Need To Know For Recruiting Fundraising Email Surrogates Five Ideas For Your WinRed Exit Intent Popup How a Campaign Supporter Becomes a Donor How Political Campaigns Can Tap Into Year-End Giving The 5 Questions You Should Ask About Your Online Fundraising Program Use These 26 Words In Your Campaign’s Fundraising Emails To Get More Donations What Should You Do If Your Email Program Isn’t Raising Money? When Should Your Campaign Pay for an Email List Rental? See more ... GOTV 5 Voting Details To Share With Supporters Online Build Your Digital Campaign Get Out the Vote Plan Your Digital Get Out The Vote Playbook Guides Digital Campaign Back to School Checklist Launching Your Campaign Online: Best Articles and Resources Start Your New Year Off Right With These Digital Campaign Resolutions Management 4 Digital Campaign Tasks You Should Automate To Work Smarter Not Harder 5 Essential Skills for Campaign Digital Directors 5 Questions To Ask When Hiring A Digital Agency For Your Campaign 6 Things I Wish All Candidates Understood About Online Campaigning 6 Tools for Managing Campaigns Remotely 7 Digital Functions Every Campaign Needs To Fulfill 7 Must-use Tools to Stay Organized on a Campaign Does Your Campaign Need a Digital Director? Focus Your Campaign’s Digital Marketing Efforts With Goal Setting How to Advocate for an Increased Digital Budget How to Be a Good Client How to Create a Digital Campaign Approval Process That Works How to Keep Your Digital Campaign Focused in the Final Stretch How to Survive Election Day How You Should Make Technology Decisions for Your Campaign Mark These 6 Digital Campaign Items Off Your List To Start The Fall Election Season Prepare Your Digital Campaign for Post-Election Selling Success: What To Include (And Leave Out) For Your Post-Election Report Use Slack Better On Your Campaign With These 9 Tips Why You Need A Political Professional Network and How To Build One Marketing 5 Copywriting Tips To Get Campaign Supporters To Take Action 5 Objectives For Political Digital Marketing 5 Priorities For Political Campaign Marketing 6 Digital Marketing Skills You Can Learn To Help Your Campaign Win 8 Digital Marketing Tools To Help Your Campaign 9 Digital Marketing Statistics Every Campaigner Needs To Know Digital Marketing Conversion Funnels Explained For Political Campaigners Five Ways To Brand Your Campaign Beyond A Logo How To Fix Your Campaign’s Digital Marketing Conversion Funnel How to Generate Political Topic Ideas for List Building Petitions and Surveys What Does a Political Campaign Marketing Funnel Look Like? Metrics Does Your Campaign Need ‘Social Listening’ Software? Email Marketing Metrics Explained for Political Campaigns Four Social Media Metrics That Actually Matter to Your Campaign How to Read Your Campaign’s Digital Marketing Report What Email Metrics Should You Optimize For? Search How To Help Voters Find Your Campaign On Google Why You Can’t Remove That Page From Your Candidate’s Google Search Results Writing Google Search Ads That Catch Voters’ Attention Social Media 13 Social Media Posts Every Campaign Should Do Before Election Day 4 Essential Twitter Tactics for Political Campaigns 5 Steps To Create (And Get) Value On Twitter For Your Campaign 6 Software Tools to Boost Your Campaign’s Social Media Efforts That Save Time And Money 6 Tips For Addressing Your Campaign’s Negative Social Media Comments 7 Ways to Ensure Your Campaign Uses Social Media Effectively An Introduction to Social Audio for Political Campaigns Are Your Campaign’s Social Media Followers Registered to Vote? Avoid These 5 Common Social Media Photo Mistakes Build a Program Lineup for Your Campaign’s Social Media Changes Coming To Social Media? 5 Reasons Not To Panic Follow This Simple Social Media Framework To Build An Engaged Audience How to Avoid Political Fatigue on Social Media How To Create Social Media Content for Your Campaign How to Drive Engagement On Campaign Social Media How to Turn Social Media Comments Into Useful Feedback for Your Campaign How to Write a Social Media Bio That Attracts Followers Refund Your Social Media Followers’ $0.02 To Boost Engagement What Digital Campaigners Need to Know About Clubhouse – February 2021 What Social Media Networks Should You Campaign With? See more ... Strategy 6 Essentials to Get Your Online Campaign Started 6 New Year’s Resolutions for Digital Campaigners in 2021 6 Online Commitment Devices to Drive Action for Your Campaign A Practical Guide to Organizing and Saving Your Campaign’s Data After The Election Don’t Be Surprised By A Special Election Early Online Mistakes Candidates Cannot Afford to Make Election Day is a Year Away, Is Your Online Campaign Ready? Everything Political Campaigners Need To Know About AI Get The Most From An Endorsement For Your Online Campaign Give Back: Activate Your Supporter Community For The Holidays How Pete Buttigieg Seized His Moment to Raise $7 million How to Run a Mike Bloomberg Campaign Without a Mike Bloomberg Budget How We Audit a Campaign Website How Your Campaign Can Engage Supporters Online With The Creator Economy Playbook Last Minute Spending For Your Digital Campaign Make the Most of Your Moment Making Your Online Campaign Work Even When You’re Not With Automation Online Marketing Blogs and Newsletters Campaigners Should Read to Keep Up to Date on Trends and News Take Advantage of Debates and Forums to Boost Your Online Campaign The Power of Building Your Campaign’s Audience Today The Science of Timing in Digital Strategy Use Competitive Intelligence to Improve Your Online Campaign What An Owned Media Audience Is And Why Your Campaign Needs One What You Need to Know Before You Launch a Campaign Store Your Campaign May Be Over, But You Still Need These Pieces of Digital Infrastructure Your Campaign’s Opponent Isn’t Who You Think It Is See more ... Technology 5 Benefits Of Using A CRM For Your Political Campaign 6 Ways to Use QR Codes to Bridge Offline Activity to Online Action for Your Campaign All the “Code” You Need to Know for Your Campaign Respecting Your Voters’ Data and Privacy The 5 Best CRMs for Political Campaigns Tips for Managing Campaign Technology Understanding Algorithms and How They Impact Your Campaign Texting 4 Ways to Grow Your Opted-In Text Messaging List 5 Reasons Your Campaign Needs to Use Text Messaging 7 Calls to Action for Your Campaign’s Peer to Peer Texting Program Four Goals for Your Campaign’s Text Messaging Program How to Write a Text Message that Gets Results For Your Campaign Short Code Texting Versus Peer-to-Peer Texting – Why Campaigns Need Both Strategies for List Building with P2P Texts Understanding the Two Different Types of Texting Campaigns Need to Use Training 5 Lessons From The Digital Hero Academy Online Training To Boost Your Campaign Why Typical Digital ‘Trainings’ Fall Short Websites 8 Website Terms Every Campaigner Needs To Know – Defined Build Your Orientation Page Creating a Winning “About” Page For Your Campaign Website Follow These Strategies To Build A High Converting Volunteer Page on Your Campaign Website How to Pick the Perfect Domain Name for Your Campaign How to Write Campaign Issues Pages That Help Inform Voters Inside Tom Cotton for Senate’s Campaign Website Redesign [Interview] Keys to a Successful Campaign Microsite Strategy Search Engine Optimization Explained For Your Political Campaign Should You Build Your Own Campaign Website? The Anatomy Of A High-Converting Landing Page Tips For Choosing The Right Domain Name For Your Campaign
