Welcome to Best Practice Digital. We teach Republican candidates and campaigners how to win online by sharing – you guessed it – best practices in digital marketing.
Your digital campaign is more important than ever and you can’t afford to waste resources or time and not earn the maximum output towards your goals. Every candidate – from dogcatcher to President – can and SHOULD have a top-notch digital campaign.
Focus is critical. Every campaign needs to do four things:
- Win votes
- Raise money
- Get attention
- Upset your opponent
Anything you do – online or off – that doesn’t achieve one of these objectives is a distraction and a waste.
Everything we do here at Best Practice Digital is done with you – yes, you reading this right now – in mind. We prefer DIY over consultants, free and cheap over expensive, and actionable over ideal.
I offer “office hours” (click here to schedule) for anyone interested in asking questions or seeking advice. You can also send me an email: firstname.lastname@example.org. Learn more about the people behind this site here.
Before you leave this site, sign up for our weekly newsletter here. Every Tuesday, you’ll receive a new article with information you can put into practice that same day.
Click here for a comprehensive index of all our articles.
We have two online training courses available:
You should also take advantage of these free resources we’ve made available:
- Text Message Marketing for Campaigns
- 7 Day Campaign Tune Up
- Six Fundraising Emails Every Campaign Should Send
Finally, if you’re still reading, you may be interested in scheduling in-person or remote training for your state party, caucus, or organization. Get in touch here.