Over-the-top (OTT) advertising is a digital marketing strategy that allows brands to deliver video content directly to viewers via streaming services, rather than through traditional television …
Digital Advertising Metrics Explained For Political Campaigners
In order to fully understand and decode your campaign’s digital advertising reports, you need to have a working knowledge of the most common metrics you’ll encounter. When you gain appreciation for …
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How To Decode Your Campaign’s Digital Advertising Report
In order to be considered effective, a digital advertising report should answer key questions so campaigners can make the best decisions with the information they have available. Unfortunately, most …
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Be Prepared For Facebook Political Ad Freeze Period
As they did during the 2020 Elections, Meta is freezing political advertising between Tuesday, November 1 through Election Day, November 8th. The stated purpose of this policy is to allow the company …
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Facebook Advertising Custom Audiences Explained
Facebook’s Custom Audience feature is an essential targeting method for political campaigns, especially since the platform has eliminated political topics as an ad targeting attribute. Campaigns of …
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5 Tactics To Improve Your Campaign’s Facebook Advertising Performance
Despite the growth of alternative, right-leaning social media platforms like Truth Social, Gettr or Parler, and speculation that Twitter might become more welcoming to conservative viewpoints, …
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