With the return of political ads on X (formerly Twitter), campaigns now have a powerful tool to grow their email lists and recruit new donors. In this article, we'll explore how to effectively use X …
How To Write Campaign Search Ads That Win Support
Google Search is among the most important digital battlegrounds when it comes to reaching undecided voters who turn to the platform to get information about elections, candidates, and how to vote. In …
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Where Digital Platforms Stand On Political Advertising
Since the 2016 election cycle, we’ve lived through a number of significant changes by digital platforms on their approach to political advertising. These policies were intended to address the …
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14 Programmatic Advertising Terms Campaigners Need To Know
The digital advertising space is filled with plenty of jargon and acronyms that can easily overwhelm the most experienced campaigners. To make informed decisions about your campaign’s digital …
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How Political Campaigns Are Using Over-the-top (OTT) Advertising To Reach Voters
Over-the-top (OTT) advertising is a digital marketing strategy that allows brands to deliver video content directly to viewers via streaming services, rather than through traditional television …
Digital Advertising Metrics Explained For Political Campaigners
In order to fully understand and decode your campaign’s digital advertising reports, you need to have a working knowledge of the most common metrics you’ll encounter. When you gain appreciation for …
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