Advertising

Despite the growth of alternative, right-leaning social media platforms like Truth Social, Gettr or Parler, and speculation that Twitter might become more welcoming to conservative viewpoints, …

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Earlier this month, Facebook announced they were removing some ad targeting options related to politics and other interests. Let’s break down what the move actually entails and what campaigns need to …

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According to data from Tech for Campaigns, Facebook ads that used a selfie-style video with a candidate saw 13-40% lower cost per click than conventional Facebook ads. Campaigns that swap out their …

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In the latest version of the iOS software that powers iPhones, iPads, and Apple TVs, Apple introduced a new privacy feature that requires developers to give users the ability to be opted out of …

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60% of voters use Facebook on a daily basis which means the platform is essential for political advertising. Following the 2016 elections in the US, Facebook implemented strict policies for political …

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Candidates, PACs, and issue advocacy organizations are in a state of limbo as Facebook and Google continue to prohibit political advertising on their platforms, a core function of digital …

Continue Reading about What Campaigns Should Do While Facebook and Google Pause Political Ads →