Advertising

Effective advertising is about exposing a target audience to enough repetitions of a message to inform, persuade, or drive action. The challenge with legacy media like TV, radio, and print advertising …

Continue Reading about How Online Political Ad Targeting Backfires →

A mix of self-aggrandizing PR and overly eager journalists willing to take the bait has given many political observers – including practitioners – the false idea that digital ad targeting is a precise …

Continue Reading about Three Methods for Targeting Digital Campaign Ads →