We don’t know when or if political ads on Facebook or Google will resume but these platforms remain crucial to digital campaigning.
Your campaign cannot afford to abandon Facebook ads in the final week of the election and these are, unfortunately, the rules we all must play by.
Eliminating any possibility that someone outside of your target audience sees an ad is the wrong way to target online ads.
To properly target your ads, you first need to know how the targeting works.
Here are four things campaigners need to do in response to restrictions on political advertising.
Location targeting your ads is an important tool in your campaign’s toolbox, but you have to know how to use it properly for the best results. Follow these tips for ads that are effectively targeted to the right audience.