Recent changes in how Facebook advertising works have had a negative impact on how political campaigns have typically used the platform
The changes affect all advertisers, not just those approved for political advertising.
Campaigns that swap out their static, graphic-based ads for more dynamic videos will make their ad budget dollars go farther and build their online fundraising program faster.
Early data shows that 96% of users in the U.S. are opting out of tracking. Here’s what that might mean for political advertisers and what you should do about it:
The process is time consuming but essential for any campaign. Even if you aren’t planning on running ads, you should go through the free process.
We don’t know when or if political ads on Facebook or Google will resume but these platforms remain crucial to digital campaigning.