Best Practice Digital
#1 digital marketing newsletter for politics.
Google Search is among the most important digital battlegrounds when it comes to reaching undecided voters who turn to the platform to get information about elections, candidates, and how to vote. In …
Continue Reading about How To Write Campaign Search Ads That Win Support →
Since the 2016 election cycle, we’ve lived through a number of significant changes by digital platforms on their approach to political advertising. These policies were intended to address the …
Continue Reading about Where Digital Platforms Stand On Political Advertising →
The digital advertising space is filled with plenty of jargon and acronyms that can easily overwhelm the most experienced campaigners. To make informed decisions about your campaign’s digital …
Continue Reading about 14 Programmatic Advertising Terms Campaigners Need To Know →
Over-the-top (OTT) advertising is a digital marketing strategy that allows brands to deliver video content directly to viewers via streaming services, rather than through traditional television …
In order to fully understand and decode your campaign’s digital advertising reports, you need to have a working knowledge of the most common metrics you’ll encounter. When you gain appreciation for …
Continue Reading about Digital Advertising Metrics Explained For Political Campaigners →
In order to be considered effective, a digital advertising report should answer key questions so campaigners can make the best decisions with the information they have available. Unfortunately, most …
Continue Reading about How To Decode Your Campaign’s Digital Advertising Report →
