Running simple, focused A/B tests is a critical tool for boosting your digital campaign’s performance and maximizing your paid media investments.
While relying on spreadsheets may seem low tech, they are the workhorse for digital marketers and the best way to really dive into data.
Now’s the time to take a step back and discover key lessons for your next campaign.
To strike the right balance between staying on top of your digital campaign and being overwhelmed with data, every political campaigner should monitor a handful of key metrics.
One of the best tools a digital campaigner has in their toolbox is the UTM code, which is a widely used method for encoding URLs.
It’s easy to get overwhelmed with the different metrics coming at you from your email marketing, social media, and website analytics. It’s even easier for agencies to generate bloated reports with a lot of stats that don’t mean much.