Analytics

Starting in 2007, Barack Obama’s presidential campaign ran a series of digital marketing experiments to increase signups and donations using A/B testing where site visitors are randomly shown two …

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Try as we might, modern political campaigns still run on spreadsheets and all of your software exports to CSV spreadsheets files for importing to other software. Digital campaigners need to be adept …

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The election may be over, but your work as a digital campaigner continues. You now have a complete data set (not to mention the time) to analyze your campaign’s digital marketing …

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The digital marketing technology we use on political campaigns inundates us with performance data. The challenge is understanding which metrics actually matter and which metrics are merely …

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One of digital marketing’s greatest strengths is being able to measure just about every interaction a supporter has with your online campaign. Marketing analytics let you know how many people were …

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It’s easy to get overwhelmed with the different metrics coming at you from your email marketing, social media, and website analytics. It’s even easier for agencies to generate bloated reports with a …

Continue Reading about The Only Digital Marketing Metrics Campaigns Should Care About →