Best Practice Digital
#1 digital marketing newsletter for politics.
In June 2021, Apple announced a new Mail Privacy Protection feature for its default email app that will have significant impacts on how campaigns measure their email performance. Campaigners need to …
Continue Reading about Everything Campaigners Need To Know About Apple Mail Changes →
Email newsletters are more popular than ever as a way to get content directly from individuals and organizations without the interference of algorithmic filtering from social media platforms. …
Continue Reading about How to Write Campaign Email Newsletters Supporters Actually Want to Read →
Brand Indicators for Message Identification (BIMI) is a new standard for digital marketers to authenticate emails. It’s similar to SPF, DKIM, and DMARC, which both protect your supporters from email …
Continue Reading about How to Improve Campaign Email Deliverability (and Open Rates) with BIMI →
Kamala Harris was one of the first Democrat presidential candidates to make a splash with her headline-grabbing fundraising numbers and while it’s difficult from the outside to cut through the hype, …
Continue Reading about Don’t Hoard Your Email List if You Want it to Grow →
Promoting email capture petitions to your supporters is a proven and reliable method for growing your campaign’s email list and increasing online fundraising. The timeliness and relevance of your …
Continue Reading about How to Create a High-Converting Landing Page for Your Campaign’s Petition →
The single most reliable way to raise more money online for your campaign is to grow your email list. It’s the only “secret” there is. The best way to grow your email list is to create and …
