Email

Your campaign’s email list is its most important digital asset and that makes campaign emails your most critical digital communication with supporters. Unlike a website or social media post you can …

Continue Reading about Everything You Should Check Before Hitting ‘Send’ On A Campaign Email →

Has it been a while since you’ve sent an email to your campaign’s email list? Do you have an email list from a past campaign you want to reactivate? Maybe you’re spending lots of money to store …

Continue Reading about How and Why You Should Clean Your Campaign’s Email List →

I cringe when I hear campaigners refer to their fundraising and activation emails as “blasts,” because it belies the dynamic nature of how email marketing actually works. Unlike with postal mail, …

Continue Reading about How to Send Your Campaign Emails for Best Deliverability →

There aren’t many silver bullets in online campaigning, but following a few simple steps to authenticate the marketing emails you send will protect your supporters and improve your email’s delivery in …

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Your email list isn’t really a single entity, but rather a group of segments. Not only is it important to send the right messages to the right subscribers, you need to segment your email list …

Continue Reading about 6 Segments You Should Build for Your Email List →

Email is really important for your campaign. Research shows that Americans are spending two and a half hours, on average, each day using email. It’s also an “owned” audience which means you control …

Continue Reading about 8 Common Email Mistakes and How Your Campaign Can Avoid Them →