Engagement

Win, lose, or too close to call, effective campaigns are about building relationships with supporters. Meaningful relationships don’t end on Election Day, even if your campaign has reached the finish …

Continue Reading about 6 Ways To Thank Your Supporters After The Election →

Acquiring a new customer is five times as expensive as retaining an existing one, according to commercial research. The same effect holds true for campaigns. It takes more time and resources to …

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Consumers (that includes voters) are becoming more savvy about their online experience and protecting their privacy. A campaign is ultimately a reflection of the candidate and to earn support you must …

Continue Reading about 6 Ways To Run A More Voter-Friendly Campaign →

For many campaigns, volunteers remain a valuable, untapped resource. Unfortunately, they’re often regarded as a headache or hassle rather than asset. In a new book, Producing Politics, author Daniel …

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Relational organizing is a recent innovation in voter contact proven to increase voter turnout. The principles behind relational organizing are not new to politics. Effective campaigns are about …

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Successful campaigns rely on help from supporters volunteering time, talent, and resources. With your online campaign more critical than ever, it’s important to invite your most dedicated offline …

Continue Reading about 5 Things Your Supporters Can Do to Help Your Campaign Online →