Engagement

Acquiring a new customer is five times as expensive as retaining an existing one, according to commercial research. The same effect holds true for campaigns. It takes more time and resources to …

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Consumers (that includes voters) are becoming more savvy about their online experience and protecting their privacy. A campaign is ultimately a reflection of the candidate and to earn support you must …

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For many campaigns, volunteers remain a valuable, untapped resource. Unfortunately, they’re often regarded as a headache or hassle rather than asset. In a new book, Producing Politics, author Daniel …

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Relational organizing is a recent innovation in voter contact proven to increase voter turnout. The principles behind relational organizing are not new to politics. Effective campaigns are about …

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Successful campaigns rely on help from supporters volunteering time, talent, and resources. With your online campaign more critical than ever, it’s important to invite your most dedicated offline …

Continue Reading about 5 Things Your Supporters Can Do to Help Your Campaign Online →