Your supporter has read your fundraising email or text and clicked through to make a donation. Think your job as a digital marketer is now over? Not quite. You have one final hurdle to face: …
The 5 Questions You Should Ask About Your Online Fundraising Program
One of the biggest challenges facing campaign decision makers is sifting through all of the data around digital campaigning – especially when it comes to fundraising. Digital’s greatest strength is …
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Everything You Wanted To Know About Political Email List Rentals But Were Afraid to Ask
Email list rentals can be a valuable tool for online fundraising when used properly, but the market is far from transparent. That makes it difficult for less experienced candidates and campaigns to …
Everything You Need To Know For Recruiting Fundraising Email Surrogates
Getting a well-known politician or influencer to lend their name to a fundraising email for your campaign is a proven strategy for raising more money. A supporter is more likely to open an email from …
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How Political Campaigns Can Tap Into Year-End Giving
Nearly a third of all annual giving to nonprofits occurs in the month of December with 12% of overall giving happening in the final three days of the month as donors rush to secure end-of-year tax …
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Five Ideas For Your WinRed Exit Intent Popup
Campaigns using WinRed have access to the Exit Intent Popup Widget which detects when a visitor to a donation page is about to close the browser tab or window. The popup gives you one last chance to …
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