There simply isn’t enough time to get through your to-do list for a digital campaign when crunch time hits.
Advocating for your digital program is one of the most important responsibilities of a digital director on a campaign or within an organization and it’s a skill set that too often goes under-appreciated.
Teams are at their most effective when there exists as little confusion as possible, and communication and collaboration are the two most effective antidotes.
Campaigns are hard enough without trying to fight your way along without the right tools, which can make all the difference.
Follow this advice to be a good client that your outside vendors and agencies will be happy to work with.
The question becomes one of priorities. Do you want your campaign to communicate effectively with voters online where they’re getting more and more of their political news?