Election Day is a marathon, not a sprint. If you don’t take care of yourself, you’re no good to the rest of the campaign team. While it may seem like this single day is make or break for your campaign …
How to Keep Your Digital Campaign Focused in the Final Stretch
As Election Day draws closer, campaigners must begin to triage competing urgent priorities. Nowhere is this problem more acute than with online campaigning. You could (but shouldn’t!) spend 24 hours a …
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How to Advocate for an Increased Digital Budget
One of the most important skills a digital strategist needs but is rarely on a job description is the ability to successfully advocate for resources. With its current, overly broad definition …
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6 Tools for Managing Campaigns Remotely
Campaigns have increasingly become remote endeavors in the last two decades. Widespread adoption of mobile technology and high speed internet have enabled new tools that allow campaigners to …
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7 Must-use Tools to Stay Organized on a Campaign
Continuing our theme of getting the most out of your time and talent I want to focus on the tools campaigns should use to stay organized and get the most out of their limited time. I’m always …
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How to Be a Good Client
We spend a lot of time talking about how campaigns can better use tools, tactics, and technologies to win, but your talent and their time are the scarcest resources your campaign has. Most campaigns …