In politics, data about voters’ opinions is critical and millions of dollars are spent every year on polling, modeling, and voter ID work.
As with any marketing effort, it’s essential with social media that you articulate the key performance indicators for your campaign.
Email providers like Google are always engaged in a cat-and-mouse game to keep spam out of your inbox.
Digital marketing’s greatest advantage is that you can measure just about everything, but that’s also a challenge because it’s easy to be overwhelmed by the data you receive. You want to keep your digital program on track and your vendors accountable, so it’s imperative you know how to read their reports.
Metrics are dangerous. Yes, it’s great to get real-time feedback on how your efforts are working, but if you don’t have the right context or understand what’s important, metrics will distract you.