An effective social media strategy is key to building a winning online campaign. To be effective you need to pair authentic social engagement with a robust, consistent programming schedule.
46% of social media users say they are “worn out” by political posts and discussions on social media.
Social media is an important channel for you to get your message out to voters and activate your supporters, but don’t let it distract you from the ultimate goals of your campaign.
Ignore feedback from voters – both positive and negative – at your own peril.
Political campaigns don’t always make for the most dynamic photos, but posting shots of your candidate’s activity on the trail are an important part of your social media content plan.