Social Media

Social media platforms rely on engagement – how many users are reacting to, commenting on, or sharing a post – as the most important signal for what content should be promoted to other users. …

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Twitter isn’t real life, but it is crucial in the shaping of the political narrative. Twitter is largely dominated by celebrities, entertainers, and journalists, but that means it also draws highly …

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If you want to build a successful social media presence for your campaign, you need to do two things and they’re easy to remember because it’s right in the name – social and media. First, it has …

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According to a survey from Pew Research, 46% of social media users say they are “worn out” by political posts and discussions on social media. But as an elected official or candidate a little less …

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It’s far too easy to lose sight of social media’s true purpose on a campaign. I’ve seen too many candidates and campaigns worry about things that don’t matter like follower counts, negative comments, …

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For politicians and operatives of a certain age (or mindset), negative comments on social media can be a hard pill to swallow. After all, how is “Debbie” qualified to criticize our policies? Or what …

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