Best Practice Digital
#1 digital marketing newsletter for politics.
As campaigns look for ways to stand out, connect with supporters, and raise more money online, developing a brand is consistently mentioned as a key component of this strategy. Branding is much more …
Continue Reading about Five Ways To Brand Your Campaign Beyond A Logo →
Artificial intelligence (AI) is increasingly making headlines, thanks to advancements in technologies such as large language models (LLMs) like ChatGPT and synthetic media like AI-generated images, …
Continue Reading about Everything Political Campaigners Need To Know About AI →
The PESO model of marketing breaks audiences and mediums into four types: paid, earned, shared, and owned. It’s an especially helpful framework for digital campaigners to understand their strategy and …
Continue Reading about What An Owned Media Audience Is And Why Your Campaign Needs One →
You never know when a special election is going to happen – that’s why they’re “special” after all – but these surprise elections represent significant opportunities for candidates to grow their …
Continue Reading about Don’t Be Surprised By A Special Election →
Now that the election is over, many people may feel like they can take a break from politics. But as any effective online campaigner knows, the work doesn't stop when the polls close. In fact, it's …
Continue Reading about Give Back: Activate Your Supporter Community For The Holidays →
After a long and hard-fought campaign, it's finally over. The votes have been tallied and your candidate has won (or lost). But what do you do with all of the data that you've amassed over the course …
