Not that long ago, voters had just a handful of choices for getting news and information about current events: Broadcast TV stations, cable networks, a local newspaper, and maybe talk radio. Today …
8 Early Digital Campaign Mistakes That Are Easy To Avoid
The first impression you make when you launch your campaign online can set the tone for your entire election. Starting out with all of the right components in place shows that you are running a …
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How To Strengthen Your Campaign With Competitive Analysis
Competitive analysis is an essential part of improving the effectiveness of your political campaign. In addition to getting a comprehensive overview of your competition’s online strategy, you’ll …
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Five Ways To Brand Your Campaign Beyond A Logo
As campaigns look for ways to stand out, connect with supporters, and raise more money online, developing a brand is consistently mentioned as a key component of this strategy. Branding is much more …
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Everything Political Campaigners Need To Know About AI
Artificial intelligence (AI) is increasingly making headlines, thanks to advancements in technologies such as large language models (LLMs) like ChatGPT and synthetic media like AI-generated images, …
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What An Owned Media Audience Is And Why Your Campaign Needs One
The PESO model of marketing breaks audiences and mediums into four types: paid, earned, shared, and owned. It’s an especially helpful framework for digital campaigners to understand their strategy and …
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