Best Practice Digital
#1 digital marketing newsletter for politics.
Competitive analysis is an essential part of improving the effectiveness of your political campaign. In addition to getting a comprehensive overview of your competition’s online strategy, you’ll …
Continue Reading about How To Strengthen Your Campaign With Competitive Analysis →
As campaigns look for ways to stand out, connect with supporters, and raise more money online, developing a brand is consistently mentioned as a key component of this strategy. Branding is much more …
Continue Reading about Five Ways To Brand Your Campaign Beyond A Logo →
Artificial intelligence (AI) is increasingly making headlines, thanks to advancements in technologies such as large language models (LLMs) like ChatGPT and synthetic media like AI-generated images, …
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The PESO model of marketing breaks audiences and mediums into four types: paid, earned, shared, and owned. It’s an especially helpful framework for digital campaigners to understand their strategy and …
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You never know when a special election is going to happen – that’s why they’re “special” after all – but these surprise elections represent significant opportunities for candidates to grow their …
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Now that the election is over, many people may feel like they can take a break from politics. But as any effective online campaigner knows, the work doesn't stop when the polls close. In fact, it's …
Continue Reading about Give Back: Activate Your Supporter Community For The Holidays →
