Strategy

Campaigns that build audiences – and build them early – have a superpower that other campaigns that simply pay for attention can’t match.

A new year means a new start and while you’ve probably adopted some resolutions personally, take the time to consider opportunities for professional self-improvement.

Effective campaigns make the most of these events by focusing on the goals of winning votes, earning attention, raising money, and upsetting your opponent.

With TV budgets fully funded, no time to turnaround new mail, and few unhired campaign staff available, options for spending this surplus are limited.

With all of the changes, it’s sometimes difficult to keep up and know what changes affect them. Here are some of the online marketing websites I follow for insights and inspiration.

Smart campaigns invest time on the front end to automate as many of their conversion funnels as possible to reap more benefits later on.