Strategy

You never know when a special election is going to happen – that’s why they’re “special” after all – but these surprise elections represent significant opportunities for candidates to grow their …

Continue Reading about Don’t Be Surprised By A Special Election →

Now that the election is over, many people may feel like they can take a break from politics. But as any effective online campaigner knows, the work doesn't stop when the polls close. In fact, it's …

Continue Reading about Give Back: Activate Your Supporter Community For The Holidays →

After a long and hard-fought campaign, it's finally over. The votes have been tallied and your candidate has won (or lost). But what do you do with all of the data that you've amassed over the course …

Continue Reading about A Practical Guide to Organizing and Saving Your Campaign’s Data After The Election →

Unlike analog campaign channels like TV ads, mail, or phones, you can’t just turn your digital campaign on and off. In order to maintain an effective digital campaign cycle over cycle, there are key …

Continue Reading about Your Campaign May Be Over, But You Still Need These Pieces of Digital Infrastructure →

It’s easier than ever for entrepreneurs to earn a living with the internet thanks to the creator economy. From influencers and artists to video game streamers and podcasters anyone can become a …

Continue Reading about How Your Campaign Can Engage Supporters Online With The Creator Economy Playbook →

Endorsements still matter in campaigns. In crowded fields, open seats, or with unknown candidates, the boost from a trusted messenger can push your campaign over the finish line. Successful …

Continue Reading about Get The Most From An Endorsement For Your Online Campaign →