This post is sponsored by Campaign HQ. The biggest threat to your texting program is something you might not even be paying attention to: opt-outs and landlines. When every vote counts and election …
Short Code Texting Versus Peer-to-Peer Texting – Why Campaigns Need Both
In recent years, text messaging has become an essential platform for political campaigns to bypass filtering algorithms on email and social media to reach voters. More campaigns are getting started …
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Strategies for List Building with P2P Texts
Peer to peer (P2P) texting is the most powerful tool available to campaigns for cutting through attention overload and reaching voters directly. 50% of voters reported receiving text messages during …
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5 Reasons Your Campaign Needs to Use Text Messaging
During the 2020 election cycle, even before campaigns became primarily virtual due to the pandemic, text messaging was a critical channel for reaching voters in races up and down the ballot. SMS …
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Four Goals for Your Campaign’s Text Messaging Program
For campaigns working to cut through the noise and reach voters directly, text messaging is a valuable marketing channel because it’s built on a permission basis and there’s no algorithmic …
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How to Write a Text Message that Gets Results For Your Campaign
Opted-in, broadcast text messaging is a powerful digital marketing channel for campaigns because the content gets delivered and it gets seen. There’s hard work up front to grow your list that leads to …
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