Campaigns work with a platform like Tatango to secure their six digit short code from phone companies and manage the opt-in process, both of which are required to send at high volume and lower cost.
While texting is a critical tool for fundraising and turnout, P2P also has untapped potential for list building.
SMS combines the dynamic, personalized messaging of online platforms with the reliable, unfiltered delivery of analog voter contact methods like phone calls and direct mail.
There aren’t many platforms available to a campaign that are well suited for fundraising, volunteer recruitment and activation, narrative building, AND get out the vote, but these are four goals well-suited to texting thanks to its high levels of engagement.
Writing an effective marketing text message requires an understanding of the platform and how supporters interact with text messages generally.
As online platforms continue to make life difficult for political marketers, smart campaigns are increasingly relying on permission-based owned audiences.