Best Practice Digital
#1 digital marketing newsletter for politics.
In recent years, text messaging has become an essential platform for political campaigns to bypass filtering algorithms on email and social media to reach voters. More campaigns are getting started …
Continue Reading about Short Code Texting Versus Peer-to-Peer Texting – Why Campaigns Need Both →
Peer to peer (P2P) texting is the most powerful tool available to campaigns for cutting through attention overload and reaching voters directly. 50% of voters reported receiving text messages during …
Continue Reading about Strategies for List Building with P2P Texts →
During the 2020 election cycle, even before campaigns became primarily virtual due to the pandemic, text messaging was a critical channel for reaching voters in races up and down the ballot. SMS …
Continue Reading about 5 Reasons Your Campaign Needs to Use Text Messaging →
For campaigns working to cut through the noise and reach voters directly, text messaging is a valuable marketing channel because it’s built on a permission basis and there’s no algorithmic …
Continue Reading about Four Goals for Your Campaign’s Text Messaging Program →
Opted-in, broadcast text messaging is a powerful digital marketing channel for campaigns because the content gets delivered and it gets seen. There’s hard work up front to grow your list that leads to …
Continue Reading about How to Write a Text Message that Gets Results For Your Campaign →
As online platforms continue to make life difficult for political marketers, smart campaigns are increasingly relying on permission-based owned audiences, like email lists, text messaging, and …
Continue Reading about 4 Ways to Grow Your Opted-In Text Messaging List →
