As a rule of thumb, the shorter the domain the easier it is to remember and type without mistakes.
Don’t get scared away by the jargon surrounding your campaign website. If you don’t understand a term or strategy, ask questions!
In digital campaigning, as with real estate, it’s all about “location, location, location.”
A “Start Here” page should be an essential part of modern campaign websites.
Most problems with volunteer pages can be solved by thinking like a supporter. What prompts them to seek out the volunteer page? How do they discover it? What do they want to get out of visiting the page? How are you greeting them?
Rather than simply checking the box with a basic Issues page, savvy campaigns will think strategically about the value they can generate – and capture – with their issue and policy content.