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Digital campaigning’s greatest strength is the ability to measure precisely the activity and results of your efforts. The underlying technology behind this is the placement of small snippets of code, …

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Growing your email list is a critical objective for your digital campaign strategy and using popups on your website means turning more site traffic into emails, whether the traffic is organic or paid. …

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Your campaign website serves as your digital campaign's hub. It's where all your online and offline activities intersect. So, naturally, the performance of your website, specifically its load time, …

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Securing endorsements is an important part of growing support for your campaign. In modern politics, there’s no endorsement more powerful than Google’s. The tech giant isn’t formally endorsing …

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Landing pages are single pages on a website with the primary goal of converting visitors into supporters. Your campaign already has lots of landing pages whether you call them that or not. Every …

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Brandon Howell (Repubclick) and Stewart Crew (Move Strategic) share their insights and lessons learned from redesigning Senator Tom Cotton's campaign website. Best Practice Digital: Senator Cotton …

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