We spend a lot of time talking about how campaigns can better use tools, tactics, and technologies to win, but your talent and their time are the scarcest resources your campaign has. Most campaigns use outside agencies or vendors to build out their campaign team and knowing how to leverage these partners effectively is just […]
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From the Blog
8 Common Email Mistakes and How Your Campaign Can Avoid Them
By avoiding these common mistakes, you’ll be well on your way to becoming an email pro.
Email Marketing Metrics Explained for Political Campaigns
Metrics are dangerous. Yes, it’s great to get real-time feedback on how your efforts are working, but if you don’t have the right context or understand what’s important, metrics will distract you.