We spend a lot of time talking about how campaigns can better use tools, tactics, and technologies to win, but your talent and their time are the scarcest resources your campaign has. Most campaigns use outside agencies or vendors to build out their campaign team and knowing how to leverage these partners effectively is just […]
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By avoiding these common mistakes, you’ll be well on your way to becoming an email pro.
Metrics are dangerous. Yes, it’s great to get real-time feedback on how your efforts are working, but if you don’t have the right context or understand what’s important, metrics will distract you.
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About Our System
Measuring your performance based on what actually matters – not vanity metrics. You’ll know what you need to change to see better results.
The research is clear: the only way to successfully change a behavior or adopt a mindset is through accountability. You’ll know where your digital performance should be and where you’re falling short. Ultimately, it’s on you and your team to decide whether you want to implement best practices or not.
You’ll get access to resources like email copy, search ad copy, tutorials, screencasts, and checklists to ensure you have everything up and running. Our team will update this regularly.
As a BPD member, our team will always be in reach to answer questions you may have about your digital strategy. We’re building a private, searchable knowledge base to provide 24/7 access.