46% of social media users say they are “worn out” by political posts and discussions on social media.
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As an incumbent, your main advantage is time. Don’t squander it by failing to put critical digital campaign infrastructure in place.
Offline campaign events, like meets and greets, grassroots fundraisers, roundtables, and rallies are major opportunities for gathering data about supporters and improving your online marketing efforts.
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About Our System
Measuring your performance based on what actually matters – not vanity metrics. You’ll know what you need to change to see better results.
The research is clear: the only way to successfully change a behavior or adopt a mindset is through accountability. You’ll know where your digital performance should be and where you’re falling short. Ultimately, it’s on you and your team to decide whether you want to implement best practices or not.
You’ll get access to resources like email copy, search ad copy, tutorials, screencasts, and checklists to ensure you have everything up and running. Our team will update this regularly.
As a BPD member, our team will always be in reach to answer questions you may have about your digital strategy. We’re building a private, searchable knowledge base to provide 24/7 access.