“Blasting” your list only makes your email marketing less effective so use active screening to improve deliverability and your online fundraising.
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From the Blog
Build a Program Lineup for Your Campaign’s Social Media
An effective social media strategy is key to building a winning online campaign. To be effective you need to pair authentic social engagement with a robust, consistent programming schedule.
Keys to a Successful Campaign Microsite Strategy
There’s more to making this tactic work for you than just building a website.