Nobody is expecting you to be a digital campaign expert, but we do want you to listen to people who know what they’re talking about and set the right priorities for your own campaign.
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In fact, most of these technology considerations aren’t really about the tools themselves, but rather the mindset behind decision making.
It seems like every time something happens to a campaign the temptation is to leverage the moment to raise money. After all, that’s what you desperately need, right But while it’s true that major events can trigger a spike in donations, that’s not a repeatable, scalable strategy and second, not every supporter is able or […]
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About Our System
Measuring your performance based on what actually matters – not vanity metrics. You’ll know what you need to change to see better results.
The research is clear: the only way to successfully change a behavior or adopt a mindset is through accountability. You’ll know where your digital performance should be and where you’re falling short. Ultimately, it’s on you and your team to decide whether you want to implement best practices or not.
You’ll get access to resources like email copy, search ad copy, tutorials, screencasts, and checklists to ensure you have everything up and running. Our team will update this regularly.
As a BPD member, our team will always be in reach to answer questions you may have about your digital strategy. We’re building a private, searchable knowledge base to provide 24/7 access.