Unlike a website or social media post you can edit later, emails can’t be unsent. You have to get them right the first time.
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From the Blog
Tips for Managing Campaign Technology
Understanding how to manage technology is now a critical skill for any campaigner.
Understanding Algorithms and How They Impact Your Campaign
Whether you realize it or not, algorithms affect your campaign’s success online. But the good news is you don’t have to understand the complicated details behind them to succeed.