Your digital campaign is more important than ever and you can’t afford to waste resources or time and not earn the maximum output towards your goals. Every candidate – from dogcatcher to President – can and SHOULD have a top-notch digital campaign. Focus is critical. Every campaign needs to do four things:
- Win votes
- Raise money
- Get attention
- Upset your opponent
Anything you do – online or off – that doesn’t achieve one of these objectives is a distraction and a waste.
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Eric Wilson is a political technologist driving innovation and digital transformation. He’s a veteran of numerous campaigns, having led Marco Rubio’s digital team during his 2016 campaign for president, served as digital director of Ed Gillespie’s campaign for Virginia Governor in 2017 and US Senate in 2014, and advised on digital strategy for the National Republican Senatorial Campaign in 2016.
Eric is the managing partner of Startup Caucus, an investment fund and startup accelerator for Republican campaign technology.
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