When it comes to adopting new software services for your campaign, there are two important factors to consider. First, does it help you with something you’re already doing? Avoid a solution in search of a problem.
Second, does it produce an output greater than its input – leverage? The software should either make you more efficient or more effective – maybe even both.
Here are eight digital marketing tools that will boost your digital campaign and are worth using.
You already know that email is one of the most important marketing channels for your campaign, but adding an email signature to all of your messages is an easy way to drive additional action.
Use the opportunity when you’re in someone’s inbox to get an email signup, SMS opt-in, or social media followers. Use Scribe to create professional email signatures across your entire campaign.
Before you share a link on social media, use Meta Tags to see how it will appear on different platforms. Check to ensure the image, headline, and preview text are all as you’d like them to be and optimized for clicks. A WordPress plugin like Yoast SEO will help you edit any details.
Effective digital campaigning takes a lot of content creation and copywriting. Get inspiration and
borrow steal from the best with Marketing Examples.
If you’ve reserved a domain name for your campaign to protect from trolls, use Newsy to build backlinks for SEO, gather email signups, and give supporters a hub for news and information about your candidate, the election, and key issues. The best part for busy campaigners is the Newsy site can be completely automated.
Personalization is proven to boost the performance of your email campaigns. With Nifty Images you can create images that dynamically include a subscribers name, email address, ZIP code – any merge tag data you already have. This leads to a more compelling call to action and higher conversion rates.
Websites that load faster perform better in Google Search rankings. Images with big file sizes are often the culprit for slow websites, but they’re also the easiest to fix. Use Tiny PNG to reduce the size of your images without a noticeable decrease in quality.
Digital campaigners write a lot. Emails, texts, ads, social posts, and websites all take copywriting. Rytr is an AI writing assistant that helps you write quicker and more effectively for a number of marketing use cases.
As the name implies, Video To Article takes a video – say a Facebook Live or Instagram Story – and turns it into a written article that can be used for email or a blog post. You’ll get additional reach from the content and added benefits of SEO.
Each of these tools will help improve the quality and performance of your digital campaign in small but important ways. As campaigns increasingly move online, working smarter – not harder – is about finding the right software.