Marketing

When it comes to adopting new software services for your campaign, there are two important factors to consider. First, does it help you with something you’re already doing? Avoid a solution in search …

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Writing effective marketing language is the most affordable way to boost the results of your digital campaign. Unfortunately, in the busy-ness of a campaign, good copywriting often takes a back seat …

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Candidates up and down the ballot increasingly rely on digital platforms like websites, Google Search, Facebook, and email to win competitive elections. While it’s easy to get caught up in the various …

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When it comes to campaigning, political digital marketing is becoming more and more essential. About half of Americans get news from social media, according to research from Pew. And while most …

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When focusing on tactics, strategies, and best practices, it’s easy to lose the forest for the trees. The reason we use digital marketing, data, and technology on campaigns is to win elections …

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Done properly, digital campaigning requires a diverse set of skills. That’s why building the right team is essential. From websites and email to design and data, a lot of responsibilities fall under …

Continue Reading about 6 Digital Marketing Skills You Can Learn To Help Your Campaign Win →