Growing your email list is a critical objective for your digital campaign strategy and using popups on your website means turning more site traffic into emails, whether the traffic is organic or paid. There are a few different types of popups you can use and with each one it’s a fine line between effective marketing and annoying interruption.
In this post, we share some popup examples and highlight best practices to create popups that drive more action for your campaign.
Commonly Used Popups
A modal is a special type of popup that deactivates the rest of the website’s functionality until you take action or dismiss it. Campaign websites use these often to capture email signups or donations.
Some popups can be triggered based on how long a visitor has spent on the site, how many pages they’ve visited, or how far they’ve scrolled. The strategy is to drive an action when a visitor is most primed to advance further along the conversion funnel.
Exit intent popups are used as a last-ditch effort to convert a visitor before they leave a site. The popup software detects that a user is about to close the tab and appears. WinRed offers exit intent popups to drive supporters to complete their donation, for example.
Effective Popup Creative
Each popup your site uses should include relevant photography or graphics and a compelling call to action. Default copy like “sign up” or “chip in” aren’t enough to make the interruption worth it for your visitors.
Adding urgency to your call to action will also help convert visitors so make sure you keep the copy and images fresh. Your popups should be easy to dismiss so you don’t frustrate a site visitor who may have been looking for specific information only to be annoyed with a popup.
It’s also critical to make sure your popup is optimized for mobile devices since a significant portion of website traffic will come from smartphones and tablets.
Your popup should be set to only appear once every 30 days or so to a site visitor. If they’re returning often, they may be annoyed having to dismiss the same call to action each time.
How To Add Popups To Your Site
The easiest way to get popups on your site is with software like OptinMonster that offer pre-made templates, drag and drop design tools, and advanced features like A/B testing. If your site is built on WordPress, their plugin makes it easy to install.
Conclusion
Capturing a voter’s attention is the most difficult challenge in political campaigning today. If you’ve successfully done that and driven them to your website, popups are a valuable tool for converting them into an email subscriber so you can continue their supporter journey.
