Facebook, Twitter, and Instagram are essential social media platforms for political campaigning, but LinkedIn is often overlooked yet offers a unique opportunity for political outreach. According to the Center for Campaign Innovation’s 2022 Post-Election Survey, one in five political donors reports using LinkedIn at least once a week.
LinkedIn is a social network for professionals to connect, learn, and grow relationships. With over 700 million users and an influential audience, it can be a valuable tool for campaigning, specifically when it comes to sharing information about policy proposals.
Setting Up Your LinkedIn Presence
Candidates should create a personal profile if they don’t have one already. With the right settings configured, you can have unlimited followers and anyone can find you. If you choose, you can have an official business page for your campaign along with a LinkedIn group of supporters.
As always, make sure you complete every aspect of your profile with images, biographical details, and a compelling “About” section.
Share High Quality Content
LinkedIn is a platform for thought leadership. The content that your campaign typically shares on Facebook and Twitter probably isn’t right for LinkedIn. Instead, share blog posts, op-eds, and industry news that relate to your campaign’s policy proposals. Most of your supporters prefer to keep politics and work separate, but if you’re creating thoughtful content about policy issues or professional topics, they’ll be more likely to engage and share.
As with any social media platform engagement and participation is important this means responding to comments on your posts engaging with other people’s content sharing it joining groups this not only increases your visibility but also helps you build relationships and identify potential supporters
LinkedIn might not be the first platform you think of for political campaigning online but it does offer a professional and influential audience. The key is providing valuable and informative content related to professional topics.